{"title":"Rockwell","description":"","products":[{"product_id":"milano-black-grey-polarized-lens","title":"Milano (Black\/Grey Polarized Lens)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eThe Milano series offers a light-weight, comfortable lens against a slim-styled frame with just the right amount of tilt. Each Milano is 100% Italian made and offers the industry's most stellar fit. A clean metallic Rockwell Brand-mark along each stem compliments the Milano's smooth matte finish. Made to be worn everywhere.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584299429957,"sku":"MIL-102-GRY-P","price":240.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/milano_blue_1.png?v=1769633348"},{"product_id":"milano-black-blue-mirror-polarized-lens","title":"Milano (Black\/Blue Mirror Polarized Lens)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eThe Milano series offers a light-weight, comfortable lens against a slim-styled frame with just the right amount of tilt. Each Milano is 100% Italian made and offers the industry's most stellar fit. A clean metallic Rockwell Brand-mark along each stem compliments the Milano's smooth matte finish. Made to be worn everywhere.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584299462725,"sku":"MIL-102-BLU-MP","price":240.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/milano_blue_4_038e7f67-d571-40b6-af2a-6a9212b276cf.png?v=1769633349"},{"product_id":"monaco-blackwood-black-1","title":"Monaco (Blackwood\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301232197,"sku":"S-MON-BLKWOOD-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/BlackwoodFront.jpg?v=1769633402"},{"product_id":"monaco-cool-grey-black","title":"Monaco (Matte Grey\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301264965,"sku":"S-MON-CLGREY-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/GreyFront.jpg?v=1769633404"},{"product_id":"monaco-shark-grey-black-copy","title":"Monaco (Shark Grey\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301297733,"sku":"S-MON-SHKGRY-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/Sharkgrey6.jpg?v=1769633405"},{"product_id":"monaco-white-black","title":"Monaco (White\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301527109,"sku":"S-MON-WHITE-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/Monacowhite2.png?v=1769633407"},{"product_id":"monaco-yellow-black","title":"Monaco (Yellow\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301559877,"sku":"S-MON-YLLW-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/Yellow2.jpg?v=1769633407"},{"product_id":"monaco-red-black","title":"Monaco (Red\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301592645,"sku":"S-MON-RED-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/MonacoRED3.png?v=1769633410"},{"product_id":"monaco-shark-blue-black","title":"Monaco (Shark Blue\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301625413,"sku":"S-MON-SHKBLUE-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/SharkblueFront.jpg?v=1769633409"},{"product_id":"monaco-army-green-black","title":"Monaco (Army Green\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301658181,"sku":"S-MON-ARMYGRN-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/OD_Green_Front_144feacd-1f22-4cd9-bd5e-0920ec812add.jpg?v=1769633411"},{"product_id":"monaco-royal-blue-black","title":"Monaco (Royal Blue\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301690949,"sku":"S-MON-BLUE-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/BlueFront.jpg?v=1769633412"},{"product_id":"monaco-tan-black","title":"Monaco (Tan\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301723717,"sku":"S-MON-TAN-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/MonacoTan1.png?v=1769633415"},{"product_id":"monaco-lime-black","title":"Monaco (Lime\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301789253,"sku":"S-MON-LIME-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/MonacoLime3.png?v=1769633416"},{"product_id":"monaco-blackwood-black","title":"Monaco (Orange\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301822021,"sku":"S-MON-ORNG-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/OrangeFront.jpg?v=1769633416"},{"product_id":"monaco-lunar-shadow-black","title":"Monaco (Lunar Shadow\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301854789,"sku":"S-MON-LUNSHD-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/LunarFront.jpg?v=1769633417"},{"product_id":"monaco-havana-black","title":"Monaco (Havana\/Black)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301887557,"sku":"S-MON-HAVANA-BLK","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/MonacoHavana1.png?v=1769633420"},{"product_id":"monaco-patriot","title":"Monaco (Patriot)","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAn undisputed top seller, everyone loves the crystal clear lenses and sporty, rubberized frame of the Monaco. Their distinct look comes from the keyhole nose bridge and the shallow-bump top bar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584301920325,"sku":"S-MON-PATRIOT","price":180.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/MonacoPatriot5.png?v=1769633422"},{"product_id":"apex-phantom-black-watch-copy","title":"Apex (Phantom Black - No Retreat) Watch - Ryan Weaver","description":"\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak. At the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith its 5 ATM water resistance, the Apex is your ideal partner for the wettest adventures. Wear it in your kayak for big rapids, tackle epic waves on a new break, or gear up for a kiteboarding session. If you can handle the challenge, the Apex can handle it, too.\u003c\/p\u003e\n\u003cp\u003eFor those who prefer their water frozen and powdery, this watch is ready to summit your favorite slopes. And if you take an unplanned dive into the snow, no worries. The hardened mineral crystal shrugs off unexpected encounters with the depths of the powder, emerging unscathed. That may be more than you can say for your board or face. But let's be real: no adventure is complete without a few battle scars, as long as they're not on your watch. Thanks to its stainless steel construction, the Apex won't give away any embarrassing wipeout stories.\u003c\/p\u003e\n\u003cp\u003eThe Apex is designed to endure the most intense adventures without compromising on style. Its oversized 46mm face commands attention whether you're hitting the slopes or mixing it up in the lodge.\u003c\/p\u003e\n\u003cp\u003eThe No Retreat Edition of the Apex style pays tribute to Ryan Weaver, embodying the spirit of this American hero. This watch's bold design features a grayscale American flag dial, symbolizing the unwavering patriotism and resilience of any man who wears it. The substantial black casing exudes strength and determination, mirroring the courage of Weaver and all those who serve this great nation. The former Black Hawk aviator and country music star is an icon of dedication, bravery, and sacrifice. This watch carries the same unrelenting spirit.\u003c\/p\u003e\n\u003cp\u003eThis timepiece belongs on the wrist of those who embody Ryan Weaver's enduring essence–leaders, patriots, and trailblazers. Its vibe is both commanding and refined. The distinctive design ensures it stands out. This edition of the Apex is for those who lead with courage and honor, no matter the situation.\u003c\/p\u003e\n\u003cp\u003eTough yet sleek, this watch is meant for the alpha. Apex predators like Great White sharks, Tigers, and Bald Eagles reign without rivals—and with the Apex timepiece, you'll feel just as untouchable. At the summit of durability and sophistication, this streamlined yet rugged watch has no equal.\u003c\/p\u003e\n\u003cp\u003ePowered by a robust Miyota Japanese movement, the Apex delivers precision without being fragile. There is no need to baby this high-performance watch—focus on your next adventure or challenge and let the Apex take care of itself.\u003c\/p\u003e\n\u003cp\u003eReady to conquer both style and adventure? The Apex is your ultimate companion. Built to master land, sea, and summit, this watch doesn't just follow the old trail—it blazes a new one. With the Apex on your wrist, you carry a symbol of resilience, grit, and triumph, a testament to the battles you've faced and overcome.\u003c\/p\u003e\n\u003cp\u003eNo matter what you tackle next--diving cliffs, driving race cars, or dining with dates—you'll have the perfect partner on your wrist, a symbol of everything you've conquered and all you are capable of. Apex helps you rise to life's greatest peaks.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Phantom_Black_Specs.png?v=1671224044\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/DSC04972-2.jpg?v=1671223836\" alt=\"Apex Lifestyle Image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584302018629,"sku":"AX-102-BL--NORETREAT-RW","price":455.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/WethePeopleNoRetreatApexBlackBlackLeatherFront.png?v=1769633424"},{"product_id":"rook-no-retreat-ryan-weaver","title":"Rook (No Retreat) - Ryan Weaver Watch","description":"\u003ch3 data-mce-fragment=\"1\"\u003eTechnical Specifications:\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCase Width: 38mm\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBand Width: 8mm\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eConstruction Material: 316L Stainless Steel\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePlating: None\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCrystal: Hardened Mineral Crystal\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWater Resistance: 5 ATM\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eMovement Specifications:\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSwiss-made Ronda Caliber 763E\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTwo-hand Quartz Movement\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOne Jewel\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584302116933,"sku":"RK-102-NORETREAT-RW","price":395.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/WethePeopleRookSilverBlackLeatherFront.png?v=1769633428"},{"product_id":"apex-freedom-edition-silver-watch","title":"Apex Freedom Edition (Silver) Watch","description":"\u003cdiv class=\"prod-desc\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex has 5 ATM water resistance. That means it's a perfect companion for all your water adventures. If you want to bring your board to an epic break, perfect your parasailing tricks, or train for a triathlon, this watch is up for it. If you can handle it, the Apex timepiece can, too.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer to play in frozen, powdery water, this watch can take you to help you summit new slopes. If you happen to ragdoll down a double black diamond, you only have to worry about your gear and your knees, not your timepiece. The hardened mineral crystal is strong enough to shake off any unexpected trips to the depths of the snow, emerging unscathed. That's more than you might be able to say for your skis and pride. The best adventures often come with a few scars–as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away your epic wipeout stories.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch tough enough to be your companion on your biggest adventures, but it doesn't sacrifice on style. Its oversized 46mm face is hard to miss and even harder to ignore. Apex's bold look will help you stand out during mountain maneuvers, merrymaking, or Monday meetings.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's Freedom Edition lets you show off your American pride. We left the flag's image on the dial in full red, white, and blue glory. That allows it to stand out and make a statement. There's no need to be subtle or apologetic about your feelings toward the U.S.of A. We framed the flag-themed face in Apex's substantial, stainless steel case for an additional dose of toughness and indomitable spirit.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eAnd what would the land of the free be if you weren't free to customize the look of this watch? We have band options in genuine leather and double-layered nylon, both of which are available in multiple colors. If you don't want to choose, grab more than one. The Apex Freedom Edition can be whatever you want it to be. Isn't that the American Dream?\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eAt once elegant and tough, this timepiece should be worn by the top dog. Burmese Pythons, Lions, and Great White Sharks are all apex predators because they have no natural predatory threats. When you wear your Apex, you'll feel there's no threat to your smart style and versatile vibe. You'll be at the top of your game, the summit of durability, and the peak of sophistication when you've got this elegant, tough watch on your wrist.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eThis wristwatch's covetable Miyota Japanese movement keeps precision time without being precious. Focus on your adventures or your friends, not on protecting your watch. This high-performance, reliable beauty can take care of itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex is ready to tag along. With this attention-grabbing watch, you're wearing a reminder of patriotism, pride, and the battles you've won. No matter where your next thrill awaits—whether catching waves, carving powder, or just catching fireworks on the 4th—you'll have the perfect partner on your wrist, a symbol of unity, respect, and independence. Wear it with the confidence of an apex predator.\u003c\/p\u003e\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":44584302149701,"sku":"AX-FR-BL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Chocolate Leather","offer_id":44584302182469,"sku":"AX-FR-CL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Tan Leather","offer_id":44584302215237,"sku":"AX-FR-TL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Black Nylon","offer_id":44584302248005,"sku":"AX-FR-BN","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Gray Nylon","offer_id":44584302280773,"sku":"AX-FR-GN","price":360.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/ApexFreedomBlackLeatherFront.png?v=1769633429"},{"product_id":"thin-red-line-eagle-t-shirt","title":"Firefighter Eagle T-Shirt","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003e Description \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\" class=\"\"\u003e Sizing \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\" class=\"\"\u003e Materials \u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!--Start tab content--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eEnjoy the soft athletic fit \u0026amp; creative styling of our signature Rockwell tee. Made for everyday use, whether that's relaxing at home, gettin' it done at your job, or puttin' in work at the gym. \u003cspan\u003eAll shirt orders will ship with in 10 business days.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\" class=\"\" style=\"display: none;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cu\u003eFit:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e• Athletic, Tapered Style\u003c\/p\u003e\n\u003cp\u003e• Standard U.S. sizing\u003c\/p\u003e\n\u003cp\u003e\u003cu style=\"font-style: normal;\"\u003eFeel:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e• Light-weight and soft through-out, —with Dura-Flex™ patterned stitching for athletic use and added strength\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\" class=\"\" style=\"display: none;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eMaterial:\u003c\/p\u003e\n\u003cp\u003e• 60% Ring Spun Cotton \/ 40% Polyester\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"XS \/ Gray","offer_id":44584302313541,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"S \/ Gray","offer_id":44584302346309,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"M \/ Gray","offer_id":44584302379077,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"L \/ Gray","offer_id":44584302411845,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"XL \/ Gray","offer_id":44584302444613,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"2XL \/ Gray","offer_id":44584302477381,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"3XL \/ Gray","offer_id":44584302510149,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/TRLEagleGrayShirtFront.jpg?v=1769633430"},{"product_id":"thin-red-line-spartan-t-shirt","title":"Firefighter Spartan T-Shirt","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003e Description \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\" class=\"\"\u003e Sizing \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\" class=\"\"\u003e Materials \u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!--Start tab content--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eEnjoy the soft athletic fit \u0026amp; creative styling of our signature Rockwell tee. Made for everyday use, whether that's relaxing at home, gettin' it done at your job, or puttin' in work at the gym. \u003cspan\u003eAll shirt orders will ship with in 10 business days.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\" class=\"\" style=\"display: none;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cu\u003eFit:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e• Athletic, Tapered Style\u003c\/p\u003e\n\u003cp\u003e• Standard U.S. sizing\u003c\/p\u003e\n\u003cp\u003e\u003cu style=\"font-style: normal;\"\u003eFeel:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e• Light-weight and soft through-out, —with Dura-Flex™ patterned stitching for athletic use and added strength\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\" class=\"\" style=\"display: none;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eMaterial:\u003c\/p\u003e\n\u003cp\u003e• 60% Ring Spun Cotton \/ 40% Polyester\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"XS \/ Gray","offer_id":44584302542917,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"S \/ Gray","offer_id":44584302575685,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"M \/ Gray","offer_id":44584302608453,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"L \/ Gray","offer_id":44584302641221,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"XL \/ Gray","offer_id":44584302673989,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"2XL \/ Gray","offer_id":44584302706757,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"3XL \/ Gray","offer_id":44584302739525,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/TRLSpartanGrayShirtFront.jpg?v=1769633431"},{"product_id":"thin-red-line-flagt-shirt","title":"Firefighter Flag T-Shirt","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003e Description \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\" class=\"\"\u003e Sizing \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\" class=\"\"\u003e Materials \u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!--Start tab content--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eEnjoy the soft athletic fit \u0026amp; creative styling of our signature Rockwell tee. Made for everyday use, whether that's relaxing at home, gettin' it done at your job, or puttin' in work at the gym. \u003cspan\u003eAll shirt orders will ship with in 10 business days.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\" class=\"\" style=\"display: none;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cu\u003eFit:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e• Athletic, Tapered Style\u003c\/p\u003e\n\u003cp\u003e• Standard U.S. sizing\u003c\/p\u003e\n\u003cp\u003e\u003cu style=\"font-style: normal;\"\u003eFeel:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e• Light-weight and soft through-out, —with Dura-Flex™ patterned stitching for athletic use and added strength\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\" class=\"\" style=\"display: none;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eMaterial:\u003c\/p\u003e\n\u003cp\u003e• 60% Ring Spun Cotton \/ 40% Polyester\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"XS \/ Gray","offer_id":44584302772293,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"S \/ Gray","offer_id":44584302805061,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"M \/ Gray","offer_id":44584302837829,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"L \/ Gray","offer_id":44584302870597,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"XL \/ Gray","offer_id":44584302903365,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"2XL \/ Gray","offer_id":44584302936133,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"3XL \/ Gray","offer_id":44584302968901,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/TRLFlagGrayShirtFront.jpg?v=1769633432"},{"product_id":"thin-red-line-freedom-t-shirt","title":"Firefighter Freedom T-Shirt","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003e Description \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\" class=\"\"\u003e Sizing \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\" class=\"\"\u003e Materials \u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!--Start tab content--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eEnjoy the soft athletic fit \u0026amp; creative styling of our signature Rockwell tee. Made for everyday use, whether that's relaxing at home, gettin' it done at your job, or puttin' in work at the gym. \u003cspan\u003eAll shirt orders will ship with in 10 business days.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\" class=\"\" style=\"display: none;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cu\u003eFit:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e• Athletic, Tapered Style\u003c\/p\u003e\n\u003cp\u003e• Standard U.S. sizing\u003c\/p\u003e\n\u003cp\u003e\u003cu style=\"font-style: normal;\"\u003eFeel:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e• Light-weight and soft through-out, —with Dura-Flex™ patterned stitching for athletic use and added strength\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\" class=\"\" style=\"display: none;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eMaterial:\u003c\/p\u003e\n\u003cp\u003e• 60% Ring Spun Cotton \/ 40% Polyester\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"XS \/ Gray","offer_id":44584303001669,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"S \/ Gray","offer_id":44584303034437,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"M \/ Gray","offer_id":44584303067205,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"L \/ Gray","offer_id":44584303099973,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"XL \/ Gray","offer_id":44584303132741,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"2XL \/ Gray","offer_id":44584303165509,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false},{"title":"3XL \/ Gray","offer_id":44584303198277,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/TRLFreedomGrayShirtFront.jpg?v=1769633433"},{"product_id":"rook-phantom-white-diamonds-watch","title":"Rook (Phantom White Diamonds) Watch","description":"\u003ch3\u003eTechnical Specifications:\u003c\/h3\u003e\n\u003cp\u003eCase Width: 38mm\u003c\/p\u003e\n\u003cp\u003eBand Width: 8mm\u003c\/p\u003e\n\u003cp\u003eConstruction Material: 316L Stainless Steel\u003c\/p\u003e\n\u003cp\u003ePlating: IP Black\u003c\/p\u003e\n\u003cp\u003eCrystal: Hardened Mineral Crystal\u003c\/p\u003e\n\u003cp\u003eWater Resistance: 5 ATM\u003c\/p\u003e\n\u003ch3\u003eMovement Specifications:\u003c\/h3\u003e\n\u003cp\u003eSwiss-made Ronda Caliber 763E\u003c\/p\u003e\n\u003cp\u003eTwo-hand Quartz Movement\u003c\/p\u003e\n\u003cp\u003eOne Jewel\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default","offer_id":44584303493189,"sku":null,"price":440.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/RookPhantomWhiteDiamond.jpg?v=1769633439"},{"product_id":"copy-of-50mm2-black-silver-watch","title":"50mm2 (Black\/Silver) Watch - 2nd Gen","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn an ocean of circles, the 50mm2 boldly swims against the tide with its sharp edges and angular design. This watch is for those who view life as a series of bold decisions and daring lines. Designed for adventurers who live life outside the curve, the 50mm2 is made to match their bold, fearless approach to life's twists and turns.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith a supersized 50mm case, the 50mm2 grabs attention and doesn't let go. It's not just a timepiece; it's a symbol of confidence, a declaration that you're ready for anything. This is timekeeping geometry redefined, made for those who seek sharp lines and unapologetic edges.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from rugged stainless steel, this watch is as tough as it looks. It laughs off collisions, scrapes, and any obstacle life throws at it. The hardened mineral crystal adds to its resilience, easily withstanding scratches and impacts. Just like you, this watch doesn't back down.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith 5 ATM water resistance, the 50mm2 remains sharp through rainstorms, rivers, or rivulets of sweat. Whether you're facing wet conditions or conquering your toughest water-based challenges, this watch stays strong and dependable.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInside this rugged exterior lies a Swiss-made Rhonda caliber movement. Precision and reliability come together in every tick, ensuring you never miss a moment, no matter where your adventures take you. The 50mm2 keeps up with your bold, fast-paced life, offering spectacular accuracy and performance.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2's angular face may look sharp, but its band fits comfortably around your wrist thanks to the flexible Continuum™ Band. Paired with the DuraFrame™ butterfly closure, the watch stays secure, providing a steady fit even in the most challenging situations. It moves with you, never against you.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 50mm2 2nd Gen in Black and Silver blends the mystery of deep black with the precision of polished silver. The combination of hues creates a study in stark contrasts and striking geometry, creating a visual tension that commands attention. The black metallic of the case and bracelet whisper of lethal power barely restrained, while the silver face adds cool sophistication. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you are pairing it with a sharp suit, rugged leather, or casual denim, this timepiece always looks like it belongs. The iconic shape sets you apart from the ordinary, no matter the setting. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a watch for those who refuse to blend in. It's not for the faint-hearted or those who hesitate. With bold lines, sharp contrasts, and a powerful presence, the 50mm2 is for life's leaders, risk-takers, and adventurers. It's worn by men who know exactly what they want and never stop until they get it.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWin the battle for attention, fair and square. Wear this watch to dominate, to defy, and to remind everyone that the sharpest men never settle for curves when they can have edges. The 50mm2: live life outside the curve.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584305918021,"sku":"FS-108","price":440.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/50mm2Black_SilverFront2023.png?v=1769633461"},{"product_id":"forte-black-black-polarized","title":"Forte (Black\/Black Polarized)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"Forte (Black\/Black Polarized)\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Forte_Black_Black_Specs-01_2048x2048.png?v=1641586699\"\u003e\u003c\/div\u003e\n\u003cdiv\u003eFrom the Italian word meaning strong, this sunglass epitomizes inner and outer strength. There are the assets you can’t necessarily see (like the durability of Carl Zeiss Technology lenses and Swiss nylon frames) and the assets you can, like the bold, edgy angles of the Forte frames.   \u003cbr\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584306114629,"sku":"S-FOR-BLK-BLK-P","price":220.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/Forte_Front_ddd34c5e-cfd3-456c-bd25-b902a5ac95da.png?v=1769633465"},{"product_id":"forte-black-orange-polarized-mirror","title":"Forte (Black\/Orange Polarized\/Mirror)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"Forte (Black\/Orange Polarized\/Mirror)\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Forte_Black_Black_Specs-01_2048x2048.png?v=1641586699\"\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe Forte sunglass is bold with its unique frame. The unique angles of the frame give this lens a strong, unique look over others. The Forte is built on a TR90 Swiss nylon memory frame for a durable feather-weight all day comfort-fit. Each lens is carefully crafted in Italy for clear, distortion free optics. \u003cbr\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584306409541,"sku":"S-FOR-BLK-ORG-P","price":220.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/Forte_front_orange.png?v=1769633472"},{"product_id":"50mm-automatic-washington-edition-silver-black","title":"50mm Automatic - Washington Edition (Silver\/Black) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003e\u003cimg alt=\"50mm Automatic - Washington Edition (Silver\/Black)\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50MMAutoSilverBlackSpecs_2048x2048.png?v=1677259070\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThe Washington Edition of our 50mm automatic watch isn't just a timepiece; it's a statement, a revolution on your wrist. Rockwell's behemoth classic is back and ready to take on the world with the kind of fearless vigor George Washington himself would surely have approved of. This isn't your typical timepiece. It is built in the U.S.A. with American determination and spirit. Powered by Rockwell's RT1776 automatic movement, it represents the very best of American-built watches. With the 50mm automatic, we planted our flag in the field of large, bold American timepieces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003e1776 was the year America declared its independence. It's the day we shook off the yoke of oppression and became what we are. With the RT1776 movement, you can declare your independence from fussy, unreliable watch movements made overseas. Our watch movement is akin to the shot heard 'round the world regarding precision engineering. And like that first shot fired in the Battles of Lexington and Concord, it changes everything. You can now get a 25-jewel automatic watch built by Rockwell on our home soil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eWe've blended form with function, adding two skeleton windows to provide you with a double-sided view of the intricate inner workings of your watch's movement. You'll see precision, strength, and artistry all doing their thing. The result is a reliable, durable machine you can wear on your wrist. And the windows provide a glorious view so you can watch it all happen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThis wrist-based colossus is so large and impressive that it will leave competitors in its shadow eating its dust. It's as bold, revolutionary, and ambitious as General Washington's plans for our fledgling nation. Our chief Founding Father couldn't stand to see the land and people he loved suffering under someone else's rule, and we can't stand to see anyone wearing a watch that doesn't speak to who they are. If your personality is larger than life, you need a watch that's larger than expected. At a staggering 50mm, this is that watch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eWith this timepiece, you are supporting local manufacturing, waving the flag of American excellence with every second that glides by. Rockwell's legacy has always been about creating robust, attention-grabbing watches that are stylish enough to make a statement and tough enough for adventure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eWith the 50mm automatic Washington Edition in silver and black, we've added style that would have had George's jaw dropping so hard his famous dentures would have wound up on the floor. When you wear this watch, a stainless steel Continuum™ bracelet wraps comfortably around your wrist. The case is also stainless steel, and all that silver frames an elegantly clean and devastatingly handsome black face, offset by silver hands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eFor Rockwell loyalists, this watch shows that while our legacy soldiers on, we aren't resting on our laurels. This iteration of our beloved 50mm style is a leap forward in design and innovation. We've then streamlined it to perfection. Ready to join the ranks of men brave enough to sport a showstopper of epic proportions? If you're tired of boring watches that blend in, join the revolution with Rockwell's 50mm automatic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\" title=\"Warranty\"\u003eSEE WARRANTY\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584307064901,"sku":"FFA-106","price":7500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/50mmSilverAutoFont_00b270c6-0208-466a-9e5a-feba6d7cc3a7.png?v=1769633485"},{"product_id":"50mm-automatic-washington-edition-phantom-black","title":"50mm Automatic - Washington Edition (Phantom Black) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50MMAutoPhantomBlackSpecs_2048x2048.png?v=1677258964\" alt=\"50mm Automatic - Washington Edition (Phantom Black)\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eRockwell fans, it’s time to celebrate—an icon is reborn, and it’s making waves in the world of American-built watches. The Rockwell 50mm automatic doesn’t just tell time; it tells a story of American craftsmanship, pioneering spirit, and attention to detail. This timepiece is not only 100% built in America but is also redefining what it means to be a true classic with an exciting new twist. Powered by Rockwell’s proprietary RT1776 automatic movement, this watch is well worth a second look. And a third.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eAt the heart of this new beautiful beast is the RT1776, a movement that runs on 25 jewels—a hallmark of high-quality, precision movements. For those who crave both form and function, the Rockwell 50mm automatic goes a step further with two skeleton windows: one on the dial and another on the case back. These offer a double-sided view into the artistry of our watchmaking. These windows don’t just reveal the inner workings; they underscore the beauty of time in motion, allowing wearers to glimpse the careful choreography of gears and jewels that drive this timepiece.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eOur RT1776 is groundbreaking for more than just its aesthetics. Because looking good and keeping killer time isn’t enough, we made sure that the spirit and provenance of this watch is something you can be as proud of as you are of its cutting-edge style. As a movement crafted and manufactured entirely in the United States, the RT1776 means you can feel confident you have done your part to help bring manufacturing excellence and jobs back home. At Rockwell, we have a legacy of crafting rugged, exceptional, eye-catching watches. This movement sets a new standard not only for American-built watches but also for the brand’s own iconic style. The 50mm has become a classic part of our catalog. The 50mm automatic takes that legacy to the next level.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eFor those worried we’ve lost our edge with all this talk of beauty and jewels, fear not! The 50mm automatic kept the same daring, oversized face of the OG version of this watch. This bit of wrist candy has the imposing stature and air of danger of an armored tank. And you won’t have to battle for attention with this powerhouse of black-coated stainless steel. With a face so large it probably warrants its own zip code, this timepiece isn’t for those afraid of attention or making bold statements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThe 50mm automatic strikes a familiar note for die-hard Rockwell fans. This model’s DNA is rooted in a classic watch that is an integral part of the Rockwelll family. This new iteration brings even more innovation to the table. It also offers an even more streamlined look. The face is uncompromising, stripped down to the basics so that the rest of this stunning timepiece can shine. The Washington Phantom Edition’s all-black finish speaks for itself. It’s bold in its simplicity. Black is back and better than ever in this version of our 50mm automatic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584307097669,"sku":"FFA-107","price":7500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/50mmBlackAutoFont_67c4f0da-1a64-4404-974e-e425f103a921.png?v=1769633487"},{"product_id":"50mm-automatic-lincoln-edition-black-silver","title":"50mm Automatic - Lincoln Edition (Black\/Silver) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003e\u003cimg alt=\"50mm Automatic - Lincoln Edition (Black\/Silver)\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50MMAutoBlackSilverSpecs_2048x2048.png?v=1677258896\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThe Lincoln Edition of our 50mm automatic watch in black and silver doesn't just tell time; it paints an image of American greatness, rich in hues of craftsmanship, spirit, innovation, and boldness. Its black and silver may be simple, but at a massive 50mm, it's sure to make your competition green with envy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eAt the heart of this black beauty lies the RT1776 movement, powered by 25 jewels to help it keep precise time and come through tough wear with flying colors. Our bold design deserved nothing less than precision and strength when it came to functionality. The RT1776 rose to that challenge. Bits of the movement's artistry are revealed through its two skeleton windows. They provide a double-sided exhibit that showcases time in motion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eOur 50mm automatic Lincoln Edition isn't your everyday watch. It's not for everyone. If you want your wristwear to blend in, this big-faced beauty isn't for you. But if you thrive on being the black sheep, this massive watch and its striking black finish will leave you tickled pink. At a whopping, impressive 50mm, this is more than a watch. It's a presence no one can ignore—a ticking reminder that sometimes, bigger really is better. Size does matter, and 50mm is a whole lot of watch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eWhether you'll wear it while cutting through red tape at work or painting the town red, this watch will fit your vibe and elevate your look. Rockwell made a watch you'll be proud to wear because of its aesthetics and the values and choices it represents. This isn't just an iconic timepiece; it's an American-built icon.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eWe created the 50mm automatic with a commitment to highlighting craftsmanship from the homeland. We gave the green light to this eye-catching, tough-as-nails watch, and our RT1776 movement because they push our legacy into a new realm. With the 50mm automatic, precision timekeeping, bold design, and American values are distilled into an adventure-ready timepiece. If you are true blue for the red, white, and blue, this is a watch you can feel great about wearing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eYou'll never have to search for the silver lining of this watch. It will be evident in the double–takes you see as people take in your timepiece. This 50mm watch's face stands out in gleaming silver, set in a daring black case. It's made even more striking by the black Continuum™ bracelet that stands out on any wrist. This watch is black, silver, and 50 shades of audacious style.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThis 50mm automatic watch has it all. From the precise, solid RT1776 movement and its American origins to the brash, fearless style created by the oversized face and the striking black metal, this is a statement piece. If you want an opportunity to rep American values and show off your daredevil style, we are serving it up to you on a silver platter with this Lincoln Edition 50mm automatic in silver and black.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\" title=\"Warranty\"\u003eSEE WARRANTY\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584307195973,"sku":"FFA-104","price":7500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/50mmBlackAutoFont.png?v=1769633488"},{"product_id":"50mm-automatic-lincoln-edition-silver","title":"50mm Automatic - Lincoln Edition (Silver) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003e\u003cimg alt=\"50mm Automatic - Lincoln Edition (Silver)\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50MMAutoSilverSpecs_eed8c89e-27c3-4d2b-95fa-11fc2dbbb7d8_2048x2048.png?v=1677258673\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eRockwell loyalists and new fans alike, get ready to raise a glass. Our iconic 50mm watch is reinvented. A new icon is born, and it is not here to play nice. Our 50mm automatic has entered the chat and it’s rewriting the legacy of American-built watches. We proudly present the Lincoln Edition in silver finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eHonest Abe himself would be proud to sport this beast of a watch centered around American craftsmanship. He was a big guy, not just in stature but in vision. He has that in common with this watch, which is oversized and boldly statement-making. Abe was a fearless rule-breaker and a visionary leader. That’s precisely the kind of man we designed this watch for. Brave, audacious, and willing to shake things up–that’s a 50mm automatic Lincoln Edition guy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThis isn’t just a timepiece; this 100% U.S.-built marvel symbolizes bold American ingenuity. At the heart of this powerhouse is our RT1776 movement. Sporting 25 jewels, the watch’s inner workings are the height of precision and elegance. Like its presidential namesake, the 50mm Lincoln Edition will not tell a lie when you consult it for the time, thanks to its highly precise RT1776 movement. Two skeleton windows–one on the face and one on the case back–provide a view of this movement magic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eAbe would tip his famous stovepipe hat to the 50mm automatic’s American Pride. Built entirely in the U.S.A., this watch and its American automatic movement speak to Rockwell’s commitment to bringing American jobs and craftsmanship back to the watch world in a big way. Our legacy of crafting bold, eye-catching watches reaches new heights with this movement, setting a new standard for American watches and the Rockwell brand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eFor fans of our original 50mm round watch, this has all the audacity of the Swiss-movement version and then some. The 50mm automatic still packs the fearless, oversized face that made the original a legend. This watch is a fortress on your wrist, exuding formidable strength, unwavering confidence, and just a touch of compelling danger. Decked in stainless steel, this beast isn’t just something you wear–it’s a statement you make.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eWith this oversized icon taking up your wrist real estate, you won’t have to fight for attention. This timepiece isn’t for the faint of heart or the low-profile crowd—this is wristwear for those ready to go bold, no apologies necessary.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThe soul of our original 50mm watch is alive and well in this automatic model. It’s a classic that has been a cornerstone of our collection since its introduction. But this latest reinvention isn’t just a reimagining; it’s a revolution. The stripped-down, unflinching face lets every stunning detail take center stage so that all eyes are right where they belong. Whether you are wearing it at an upscale address in Gettysburg or taking it onto the battlefield for adventure, the 50mm Lincoln Edition will never be out of place.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\" title=\"Warranty\"\u003eSEE WARRANTY\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584307228741,"sku":"FFA-101","price":7500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/50mmSilverAutoFont.png?v=1769633489"},{"product_id":"apex-gold-black","title":"Apex (Gold\/Black) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eApex's 5 ATM water resistance makes it a perfect companion for water-based adventures. Surf, sand, sun, or something else–this watch is ready. If you can handle it, this watch can, too.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eIf you'd rather play in powdery, frozen flakes, this timepiece can take you to the summit of your favorite slopes. You don't need to worry about your Apex watch if you catch an edge while hot dogging. The hardened mineral crystal is strong enough to shake off tumbles and bumps and come out unharmed. That's more than you might be able to say for your skis and dignity. We believe the best adventures come with some scars–as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't tell the tales of your wipeouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eApex is an analog sports watch made to withstand your most challenging undertakings, but we didn't sacrifice on style. Its statement-making 46mm face is hard to miss and even harder to ignore. You'll turn heads whether you're roaming, relaxing, or recovering in the lodge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThe Apex Gold-Black Edition pairs rich, elegant gold with sexy, moody black. The watch's signature thick case and simple dial in gold pairs with the black hands and dial details. This colorway adds a masculine sophistication to the timepiece.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThis edition of the Apex looks fantastic with any of the available band options. You can play up the warm tones of the gold with a genuine leather band in the color of your choice. Or, add an industrial, military vibe with a double-layered nylon band in black or gray. No matter what you choose to strap this masterpiece to your wrist with, you can confidently show off this gorgeous analog sports watch in the Gold-Black Edition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eBoth rugged and sleek, this timepiece should be worn by the top dog. Lions, Great White sharks, and Grizzly Bears are all apex predators, meaning they have no natural predatory threats. With Apex on your arm, you'll feel no threat to your enviable, effortless style. You'll be at the top of your game, the summit of durability, and the peak of sophistication when you've got this elegantly pared-down, hard-wearing watch along for the ride.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThis watch's extraordinary Miyota Japanese movement keeps precision time without being precious. You'll never need to baby this high-performance, durable movement. Focus on finding adventure, not on protecting your watch. This apex predator can fend for itself.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. Conquer land, sea, and summit with style and confidence. With the Apex, you're wearing a reminder of persistence, adventure, and the battles you've conquered, both physical and mental. No matter where your next thrill awaits—carving powder, catching waves, or just coasting and enjoying the ride —you'll have the ideal partner on your wrist, a symbol of grit, reliability, and strength. Summit life with Apex.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Gold_Black_Specs.png?v=1671223814\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":44584307261509,"sku":"AX-106-BL","price":380.0,"currency_code":"USD","in_stock":false},{"title":"Chocolate Leather","offer_id":44584307294277,"sku":"AX-106-CL","price":380.0,"currency_code":"USD","in_stock":false},{"title":"Tan Leather","offer_id":44584307327045,"sku":"AX-106-TL","price":380.0,"currency_code":"USD","in_stock":false},{"title":"Black Nylon","offer_id":44584307359813,"sku":"AX-106-BN","price":380.0,"currency_code":"USD","in_stock":false},{"title":"Gray Nylon","offer_id":44584307392581,"sku":"AX-106-GN","price":380.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/ApexGoldBlackBlackLeatherFront.png?v=1769633490"},{"product_id":"apex-no-retreat-edition-black","title":"Apex No Retreat Edition (Black) Watch","description":"\u003cdiv class=\"prod-desc\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex has 5 ATM water resistance. That means it is a perfect companion for any water-based adventure you can dream up. Splashing, swimming, or submerging for hours–Apex can handle it. This timepiece is almost as tough as you are.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer to play in icy, white H₂O, this timepiece is ideal for the summit of your favorite slopes. And should you wipe out when making first tracks in epic snow? No worries. The hardened mineral crystal is tough enough to shake off any sick tumbles without so much as a scratch. That's more than you might be able to say for your board and your pride. But what's a great adventure without a few scars? (As long as they aren't on your watch.) Thanks to Apex's stainless steel construction, you can tell your dramatic slope story instead of having your watch give it away.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch tough enough to be your companion on the most incredible adventures, but we didn't sacrifice on style. Its impressive 46mm face is hard to miss and even harder to ignore. You and your timepiece will stand out from mountain tops to meeting rooms and everywhere in between.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eTough, sleek, and proud: the Apex No-Retreat Edition is for men as strong and unapologetic as the country Ol' Glory represents. The American flag image is surrounded by the watch's signature thick case, which creates a dramatic frame for the stars and stripes. And because this is the land of opportunity, you can pair your Apex with the strap of your choice. We have multiple color options in genuine leather and double-layer nylon so you can achieve the perfect look to fit your vibe. Make a bold statement about what you value by sporting this Apex No-Retreat Edition timepiece.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eBoth tough and sophisticated, Apex should be worn by the top dog. Great White sharks, Tigers, and Lions are all apex predators, meaning they have no natural predatory threats. With the Apex wristwatch on your arm, you'll feel there's no threat to your ability to demand attention and respect. You'll be at the top of your game, the summit of durability, and the peak of sophistication when you've got this elegantly simple, hard-wearing watch with you on your adventures.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's remarkable Miyota Japanese movement keeps precision time without needing to be coddled. This is a high-performance, durable movement. Focus on your adventures or living your life, not protecting your watch. This monster can fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. Built to conquer land, sea, and summit, this watch can keep up with any adventure. With the Apex, you're wearing a reminder of American greatness, determination, and the battles you've conquered, both physical and mental. No matter where your next thrill awaits, you'll have the perfect partner on your wrist, a symbol of unity, adventure, and love for the place you call home. Wear it with the pride of an apex predator.\u003c\/p\u003e\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":44584307425349,"sku":"AX-NR-BL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Chocolate Leather","offer_id":44584307458117,"sku":"AX-NR-CL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Tan Leather","offer_id":44584307490885,"sku":"AX-NR-TL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Black Nylon","offer_id":44584307523653,"sku":"AX-NR-BN","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Gray Nylon","offer_id":44584307556421,"sku":"AX-NR-GN","price":360.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/ApexNoRetreatBlackLeatherFront.png?v=1769633491"},{"product_id":"apex-thin-blue-line-edition-black","title":"Apex Police Edition (Black) Watch","description":"\u003cdiv class=\"prod-desc\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's 5 ATM water resistance makes it a perfect partner for your wettest adventures. Splashing, swimming, or submerging for hours–Apex can handle it. This watch is almost as rugged as you are.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer your water fluffy and white, this timepiece can take you to the summit of your favorite slopes. If you happen to wipe out trying a super gnar trick, you only have to worry about your gear and your knees, not your timepiece. The hardened mineral crystal is tough enough to shake off mishaps and emerge unscathed. That's more than you might be able to say for your board or your face. But what's an epic adventure without a few scars? As long as they aren't on your watch they make for great stories. Thanks to Apex's stainless steel construction, it won't give away your epic accidents.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch that is tough enough to be your companion on your biggest, baddest adventures, but it doesn't sacrifice style. Its impressive 46mm face is hard to miss and even harder to ignore. With this behemoth beauty, you'll stand out on your snowboard, in the boardroom, or anywhere else you roam.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eStand behind the men and women in blue with the Apex Police Edition. The watch's dial proudly displays the unmistakable grayscale flag with one majestic blue stripe, representing those who protect and serve. We let the flag take center stage, surrounding it with subtle black accents that don't detract from its symbolism. Simple, poignant, and powerful–this watch is so much more than just a timekeeper. It's a message about what you value and who you back.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eAt once rugged and elegant, this timepiece should be worn by the top dog. Great White sharks, Bald Eagles, and Orcas are all apex predators, meaning they have no natural predatory threats. Armed with your Apex timepiece, you'll feel there's no threat to your charismatic confidence and smart style. You'll be at the top of your game, the summit of durability, and the peak of sophistication when you've got this hard-wearing, elegantly simple watch as your adventure companion.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eThis timepiece's superb Miyota Japanese movement keeps precision through the roughest adventures. This high-performance, formidable movement lets you focus on your adventures and appetites, not on protecting your watch. This beast will fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. With this wristwatch, you're wearing a reminder of dedication, service, and the battles you've conquered, both physical and mental. No matter where your next thrill awaits—whether carving powder, catching waves, or just coasting at the bar with your buddies —you'll have the perfect partner on your wrist, a symbol of protecting, servicing, and enjoying life along the way.\u003c\/p\u003e\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":44584307589189,"sku":"AX-TBL-BL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Chocolate Leather","offer_id":44584307621957,"sku":"AX-TBL-CL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Tan Leather","offer_id":44584307654725,"sku":"AX-TBL-TL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Black Nylon","offer_id":44584307687493,"sku":"AX-TBL-BN","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Gray Nylon","offer_id":44584307720261,"sku":"AX-TBL-GN","price":360.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/ApexTBLBlackLeatherFront.png?v=1769633492"},{"product_id":"apex-thin-red-line-edition-black","title":"Apex Firefighter Edition (Black) Watch","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Apex - top of the line in form and function. This watch looks tough and sleek all at once, giving you a style advantage. Sleek stainless steel construction houses a powerful Miyota Japanese Movement, 3 hands quartz, and a simplistic yet stylish dial. This timepiece will no doubt put you at the \"top of the food chain\"! Choose your band option with either genuine leather or double layered nylon - available in multiple colors!\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":44584307753029,"sku":"AX-TRL-BL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Chocolate Leather","offer_id":44584307785797,"sku":"AX-TRL-CL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Tan Leather","offer_id":44584307818565,"sku":"AX-TRL-TL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Black Nylon","offer_id":44584307851333,"sku":"AX-TRL-BN","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Gray Nylon","offer_id":44584307884101,"sku":"AX-TRL-GN","price":360.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/ApexTRLBlackLeatherFront.png?v=1769633494"},{"product_id":"apex-gold","title":"Apex (Gold) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's 5 ATM water resistance makes it an ideal companion for your wettest adventures. Make epic water plans, and take Apex along for the ride. Surfing, kayaking, distance swimming, or whatever your hydro-loving heart pleases–this watch is ready. If you can handle it, the Apex timepiece can, too.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer your water as snow, this timepiece can go with you to the summit of your favorite slopes. And should you catch an edge on the way down, no problem. The hardened mineral crystal is tough enough to shake off any unexpected snow gymnastics, emerging unharmed. That's more than you might be able to say for your knees and skis. But we believe that scars make stories–as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away any wipeout stories before you can tell them yourself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch made to withstand your most incredible adventures, but we didn't sacrifice on style. Its 46mm case demands attention and respect. Apex's oversized good looks are to make you stand out when you're romping, relaxing, or recovering in the lodge.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you want the gold standard of analog sports watches, consider the Apex Gold Edition. On top of this watch's robust stainless steel core, we've added a golden finish. It adds richness to the timepiece, but thanks to the rugged design and uncomplicated dial, you won't look like you are trying too hard to impress. The Gold Edition is just effortless sophistication. Pair that with the strap of your choice. You can lean into the earthy tones of the gold with one of our warm-hued genuine leather options. Or add contrast and cool off the gold with black leather or a black or gray double-layered nylon version. With this watch on your wrist, your reputation on the street, at the mountain, or in the office will be as good as gold.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eAt once sleek and rough, this is the watch of a top dog. Bald Eagles, Tigers, and Grizzly Bears are all apex predators, meaning they have no natural predatory threats. With the Apex watch as part of your look, you'll feel there's no threat to your legendary look and confident charisma. You'll be at the top of your game, the summit of durability, and the height of sophistication when you've got this elegantly pared-down, hard-wearing watch on your wrist.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's impressive Miyota Japanese movement keeps precision time without being delicate. You don't need to baby this high-performance, durable movement. Spend your energy on your adventures and friends, not protecting your watch. This monster movement can fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. Built to conquer land, sea, and summit, this watch isn't just along for the ride; it's leading the charge. With the Apex, you're wearing a reminder of resilience, grit, and the battles you've faced and won. No matter where your next thrill awaits—PRing, plunging down mountains, or pressing hard at the office—you'll have the perfect partner on your wrist. Apex helps you rise to the pinnacle of your life.\u003c\/p\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Gold_Specs.png?v=1671224044\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/DSC04963-2.jpg?v=1671223825\" alt=\"Apex Lifestyle Image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Chocolate Leather","offer_id":44584307916869,"sku":"AX-105-CL","price":380.0,"currency_code":"USD","in_stock":false},{"title":"Tan Leather","offer_id":44584307949637,"sku":"AX-105-TL","price":380.0,"currency_code":"USD","in_stock":false},{"title":"Black Leather","offer_id":44584307982405,"sku":"AX-105-BL","price":380.0,"currency_code":"USD","in_stock":false},{"title":"Black Nylon","offer_id":44584308015173,"sku":"AX-105-BN","price":380.0,"currency_code":"USD","in_stock":false},{"title":"Gray Nylon","offer_id":44584308047941,"sku":"AX-105-GN","price":380.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/ApexGoldChocolateLeatherFont.png?v=1769633495"},{"product_id":"apex-black-silver","title":"Apex (Black\/Silver) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's 5 ATM water resistance makes it a perfect companion for your wettest pursuits. This watch is ready for the surf, sand, sun, or something else. If you can handle it, the Apex timepiece can, too.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you'd rather have your water frozen and powdery, this timepiece can take you to the summit of your favorite slopes. If you faceplant while shredding the gnar, you can worry about your body, not your watch. The hardened mineral crystal is strong enough to shake off any epic wipeouts, emerging unharmed. That's more than you might be able to say for your board and your dignity. The best adventures may come with a few scars–as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away your embarrassing slope stories.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch that can handle the most taxing adventures, but we didn't sacrifice on style. Its attention-grabbing 46mm face is hard to miss and even harder to ignore. It's enough to make you stand out wherever you wear it.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eThe Apex Black-Silver Edition is all simple sophistication and cool masculinity. The case, hands, and details are black. Then, we added a silver dial for contrast and easy readability. The result? Cool perfection. For the band, it's dealer's choice, and all the options are a big deal. We offer multiple colors of genuine leather and double-layered nylon bands. If you want to bring out the silver of the face, consider the gray nylon. But you can't go wrong with any–or several–of the available options. They all look ruggedly elegant paired with Apex's substantial case and clean lines.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eBoth sophisticated and tough, this timepiece should be worn by the top dog. Great White Sharks, Burmese Pythons, and Bald Eagles are all apex predators, meaning they have no natural predatory threats. With Apex on your arm, nothing can threaten your venturesome vibe and smart style. With this elegantly pared-down, hard-wearing watch, you'll be at the top of your game, the summit of durability, and the peak of worldliness.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eYou'll never need to baby this watch's Miyota Japanese movement. It's a high-performance, durable machine. Focus on enjoying your life, not on protecting your watch. This beauty can fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. Built to conquer from summit to sea, this watch isn't just along for the ride; it's leading the charge. With the Apex, you're wearing a reminder of determination, strength, and the adventures you've tackled. No matter where your next thrill awaits—carving powder, catching waves, or coming together with friends—you'll have the perfect partner on your wrist, a symbol of everything you've conquered and all that's still to come. Wear it with the pride of an apex predator.\u003c\/p\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Black_Silver_Specs.png?v=1671224415\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/DSC04942-2.jpg?v=1671222068\" alt=\"Apex Lifestyle Image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":44584308080709,"sku":"AX-104-BL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Chocolate Leather","offer_id":44584308113477,"sku":"AX-104-CL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Tan Leather","offer_id":44584308146245,"sku":"AX-104-TL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Black Nylon","offer_id":44584308179013,"sku":"AX-104-BN","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Gray Nylon","offer_id":44584308211781,"sku":"AX-104-GN","price":360.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/ApexBlackSilverBlackLeatherFront.png?v=1769633496"},{"product_id":"apex-silver-black","title":"Apex (Silver\/Black) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's 5 ATM water resistance makes it a perfect partner for water-based adventures. Surfing, kayaking, distance swimming, or whatever your hydro-loving heart pleases–this watch is ready. If you can handle it, this timepiece can, too.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer your water play to be in icy powder, this timepiece can take you to the summit of your favorite slopes. If you catch an edge on the way down the mountain, you don't need to worry about your Apex watch. The hardened mineral crystal is tough enough to shake off any tumbles and come out unharmed. That's more than you might be able to say for your board or your knees. After all, what's an epic adventure if you come out of it without a few scars? As long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away your painful mishaps.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eThe Apex analog sports watch can withstand the most epic adventures, but we didn't sacrifice on style. Its eye-catching 46mm case is hard to miss and even harder to ignore. With this handsome timepiece, you'll demand attention as you rage down the mountain or relax in the lodge.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's Silver-Black Edition shows off its stainless steel construction, letting the silver shine on the case and dial. Then, we added contrasting black elements, including the hands, Rockwell logo, and numeral markers. You can customize this watch by adding the band of your choice. You can bring out the black details by adding a black band in either genuine leather or double-layered nylon. This watch looks pretty sweet with the warm-toned leather options, too. And if you can't decide? Snag an extra so you can change up your look as the mood strikes.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eBoth tough and sleek, this timepiece should be worn by the top dog. Lions, Tigers, and Bald Eagles are all apex predators, meaning they have no natural predatory threats. With the Apex wristwatch strapped onto your arm, you'll feel no threat to your style superiority. You'll be at the top of your game, the summit of durability, and the peak of effortless elegance when you've got this dashingly pared-down, hard-wearing watch along for the ride.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's enviable Miyota Japanese movement keeps precision time without being touchy. Never worry about babying this high-performance, durable movement. Spend your energy on fun and adventure, not on protecting your watch. This beast can fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of style and adventure, the Apex has your back—and your wrist. Built to conquer land, sea, and summit, this watch isn't just along for the ride; it's leading the charge. With the Apex, you'll be wearing a symbol of grit, fearlessness, and the adventures you've conquered. No matter what your next thrill holds— carving powder, catching waves, or crossing the line with a new PR—you'll have the perfect partner on your wrist. Wear it with the pride of an apex predator.\u003c\/p\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Silver_Black_Specs.png?v=1671224044\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/DSC04981-2.jpg?v=1671223856\" alt=\"Apex Lifestyle Image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":44584308244549,"sku":"AX-103-BL","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Chocolate Leather","offer_id":44584308277317,"sku":"AX-103-CL","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Tan Leather","offer_id":44584308310085,"sku":"AX-103-TL","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Black Nylon","offer_id":44584308342853,"sku":"AX-103-BN","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Gray Nylon","offer_id":44584308375621,"sku":"AX-103-GN","price":320.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/ApexSilverBlackBlackLeatherFont.png?v=1769633497"},{"product_id":"apex-phantom-black","title":"Apex (Phantom Black) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex has 5 ATM water resistance. That means it's a perfect companion for your wettest adventures. Put in your kayak for some big water, take on a new break with epic waves, or rig up for a kiteboarding session. If you can handle it, the Apex watch can, too.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer your water powdery and frozen, this timepiece can take you to the summit of your favorite slopes. And should you faceplant while hot dogging, no worries. Apex's hardened mineral crystal is tough enough to shake off any unfortunate trips to the depths of the powder, emerging unscathed. That's more than you might be able to say for your skis and knees. But we believe some of the best adventures leave scars–as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away your worst wipeout stories.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch that can easily withstand the most rugged adventures, but we didn't sacrifice on style. Its oversized 46mm face demands to be noticed and appreciated. It's enough to make you stand out even when relaxing or recovering in the lodge.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eThe Apex Phantom Black Edition is all smoldering, sexy mystery. The case, dial, and hands are all a deep black. You can even opt for a black band in genuine leather or double-layered nylon, completing the monochromatic look. If you prefer to break up all that black, we have several colors of leather and nylon straps available. Choosing a favorite is like picking your favorite climb—every summit has its thrill. But we are partial to pairing the gray nylon band with the Phantom Black Edition. With the unrelenting black of the watch, the effect is almost industrial and definitely unforgettable. Whatever strap you choose, you'll make a strong statement with this watch's streamlined, sophisticated dial.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eAt once rough and sleek, this timepiece should be worn by the top dog. Great White sharks, Tigers, and Bald Eagles are all apex predators. They have no natural predatory threats. With the Apex timepiece on your arm, you'll feel there's no threat to your superb style and charismatic charm. You'll be at the top of your game, the peak of durability, and the summit of sophistication when you've got this elegantly rugged, hard-wearing watch on your wrist.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's elegant Miyota Japanese movement keeps precision time without being precious—no need to baby this high-performance, durable movement. Spend your time creating adventures, not protecting your watch. This apex predator of a movement can fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of both adventure and style, the Apex has your back—and your wrist. Built to conquer sea, summit, and land, this watch isn't just along for the ride; it's leading the charge. With the Apex, you're wearing a reminder of thrilling adventures past and mind-blowing experiences yet to come. No matter where your next thrill awaits—diving cliffs, driving fast cars, or dining with dates—you'll have the perfect partner on your wrist, a symbol of everything you've conquered and all you are capable of. Apex helps you rise to life's highest peaks.\u003c\/p\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Phantom_Black_Specs.png?v=1671224044\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/DSC04972-2.jpg?v=1671223836\" alt=\"Apex Lifestyle Image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Black Leather","offer_id":44584308604997,"sku":"AX-102-BL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Chocolate Leather","offer_id":44584308637765,"sku":"AX-102-CL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Tan Leather","offer_id":44584308670533,"sku":"AX-102-TL","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Black Nylon","offer_id":44584308703301,"sku":"AX-102-BN","price":360.0,"currency_code":"USD","in_stock":false},{"title":"Gray Nylon","offer_id":44584308736069,"sku":"AX-102-GN","price":360.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/ApexBlackBlackLeatherFront.png?v=1769633499"},{"product_id":"apex-silver","title":"Apex (Silver) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli style=\"display: block;\" id=\"tab1\" class=\"active\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex [ey-peks]: tip; summit; climax; peak.\u003cbr\u003eAt the apex of style and functionality, you'll find Rockwell's Apex analog sports watch. This timepiece exists at the juncture of debonair, danger-seeking, and durability.\u003c\/p\u003e\u003c\/div\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003eStainless steel construction\u003c\/li\u003e\n\u003cli\u003ePowerful Miyota Japanese movement\u003c\/li\u003e\n\u003cli\u003e3-hands quartz\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's 5 ATM water resistance makes it a perfect companion for your wettest adventures. Put in your kayak for some big water, take on a new break with epic waves, or rig up for a kiteboarding session. If you can handle it, the Apex timepiece can, too.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you prefer frozen and powdery H₂O adventures, this timepiece can take you to the summit of your favorite slopes. And should you take a spill on the way down, there is no need to worry about your timepiece. The hardened mineral crystal is tough enough to shake off any tumbles and come out unharmed. That's more than you might be able to say for your board or your face. But we believe scars make adventures even more epic, as long as they aren't on your watch. Thanks to Apex's stainless steel construction, it won't give away your awkward wipeout stories.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex is an analog sports watch made to withstand the most epic adventures, but we didn't sacrifice on style. Its behemoth 46mm face is impossible to miss or ignore. It's enough to make you stand out whether you are reveling, relaxing, or recovering in the lodge.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eThe Apex Silver Edition shows off its stainless steel construction with its silver dial, hands, and case. The band offsets all of this uncompromising silver beauty. If you choose genuine leather, it's an earthly element that grounds all that metal. That is offset by a stainless steel buckle, which adds a hint of traditional elegance to this handsome timepiece. If you prefer a more military-inspired look, choose one of the double-layered nylon bands, available in several colors. This material gives the watch a masculine, casual sensibility. Whatever strap you decide on, you'll make a strong statement with this watch's simple yet sophisticated dial.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eAt once sleek and rugged, this timepiece should be worn by the top dog. Lions, Grizzly Bears, and Bald Eagles are all apex predators, meaning they have no natural predatory threats. With the Apex, there will be no threat to your style superiority and confident charisma. You'll be at the top of your game, the summit of durability, and the peak of style when you've got this elegantly tough, hard-wearing watch on your wrist.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eApex's reliable Miyota Japanese movement keeps precision time no matter what you put it through. There's no need to worry with this high-performance, durable movement. Protect your spirit of adventure, not your watch. This beauty of a movement can fend for itself.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\u003cp\u003eIf you're ready to reach the pinnacle of adventure and stylish practicality, the Apex has your back and your wrist. Built to conquer land, sea, and summit, this watch isn't just along for the ride; it leads the charge. With the Apex, you're wearing a reminder of adventure, courage, and the battles you've conquered. No matter where your next thrill awaits—whether riding waves, rock climbing, or rounding up friends for a night out —you'll have the perfect partner on your arm. Apex helps you rise to the summit of your life.\u003c\/p\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003eSEE WARRANTY\u003c\/a\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- split --\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apex_Silver_Specs_3ebf4b0b-914e-454b-a6cf-5867c35fde02.png?v=1671224044\" alt=\"Apex Specs\" style=\"float: none;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/DSC04953-2.jpg?v=1671223846\" alt=\"Apex Lifestyle Image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rockwell","offers":[{"title":"Tan Leather","offer_id":44584308768837,"sku":"AX-101-TL","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Black Leather","offer_id":44584308801605,"sku":"AX-101-BL","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Chocolate Leather","offer_id":44584308834373,"sku":"AX-101-CL","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Black Nylon","offer_id":44584308867141,"sku":"AX-101-BN","price":320.0,"currency_code":"USD","in_stock":false},{"title":"Gray Nylon","offer_id":44584308899909,"sku":"AX-101-GN","price":320.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/ApexSilverTanLeatherFont.png?v=1769633500"},{"product_id":"apostle-silver","title":"Apostle (Silver) Watch","description":"\u003cp\u003eThis is The Apostle—a watch designed to convert the Rockwell uninitiated and inspire the adventurous faithful.\u003c\/p\u003e\n\u003cp\u003eWith its sleek, stainless steel build and Rockwell’s innovative Cradle-Fit™ design, this timepiece makes a daring statement. Whether you’re suited up for a business sermon in the boardroom or sporting flip-flops at the water’s edge, the Apostle speaks the universal language of style. Built with sleek stainless steel and Rockwell’s game-changing fit innovation, this is a watch for those who walk boldly into the world, turning heads and converting skeptics one wrist at a time.\u003c\/p\u003e\n\u003cp\u003eThe Apostle’s 44mm case lands it in the oversized category, but don’t let that fool you. Thanks to Rockwell’s Cradle-Fit™, it wears like a dream, sitting low and sleek on your wrist. It’s bold without being overbearing, commanding attention without shouting for it—a quiet authority, much like its namesakes who are leaders in a crowd and always ready to put in the work.\u003c\/p\u003e\n\u003cp\u003eThe Apostle’s face is a revelation: a striking rectangular dial is background to a 3-hand display. It’s an unexpected design that embodies balance—tradition meeting innovation, style meeting function. This is a watch that doesn’t conform to expectations but sets its own path, calling you to do the same.\u003c\/p\u003e\n\u003cp\u003eEvery detail is crafted with purpose, delivering a design that’s both extraordinary and practical. The Apostle is here to inspire individuality, encouraging you to step out of the masses and embrace your unique style.\u003c\/p\u003e\n\u003cp\u003eThe Apostle in Silver is a testament to strength, conviction, and timeless purpose. Its polished steel case gleams like a guiding light, unyielding and pure. The crisp, minimalist dial reflects quiet wisdom and unwavering resolve.\u003c\/p\u003e\n\u003cp\u003eThe bold case carries the weight of tradition while offering a fresh, modern take. With its seamless blend of power and grace, this timepiece is more than metal and mechanics—it’s a symbol of dedication, a steadfast reminder to walk with purpose, lead with strength, and stand unwavering in the face of time.\u003c\/p\u003e\n\u003cp\u003eThis watch is ready to handle whatever your mission demands. No matter your needs, you can put your faith in this wrist warrior. The Apostle features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStainless steel construction rugged enough to withstand the daily grind and so unyielding you don’t need to worry about sins against your watch.\u003c\/li\u003e\n\u003cli\u003eA sapphire-coated hardened mineral crystal that shrugs off scratches and wears like a seasoned apostle deflecting doubters.\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance that means even when the storm rolls in, this watch won’t falter and stays as steadfast as your resolve.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe moment you first strap on this watch will be an epiphany. You’ll soon be preaching the word of Rockwell and singing the praises of The Apostle.\u003c\/p\u003e\n\u003cp\u003eThe Apostle runs on a Miyota Caliber 1L45 Movement—a quartz mechanism so precise it feels like it’s guided by a higher power. Whether you’re counting down to your next big moment or simply helping you stay punctual, the Apostle keeps you on the straight and narrow.\u003c\/p\u003e\n\u003cp\u003eThe Apostle doesn’t just look good—it feels fantastic. Rockwell’s Continuum™ bracelet and DuraFrame™ butterfly closure ensure a fit so seamless, you’ll forget you’re even wearing it—until someone asks you where they can get one. This is comfort and security worthy of worship.\u003c\/p\u003e\n\u003cp\u003eThe watch is more than a timepiece—it’s a call to action. To stand out. To lead. To inspire. Whether you’re sealing deals, chasing waves, or living your best life, this watch is your constant companion, an unshakeable testament to the Rockwell gospel: style, strength, and substance in perfect harmony.\u003c\/p\u003e\n\u003cp\u003eAre you ready to heed the call? Step into the light with The Apostle and let this awe-inspiring timepiece light the way. The world is your congregation, and this watch is your sermon.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003e\u003cspan\u003eSEE WARRANTY\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apostle_Product_Features_2048x2048.png?v=1637619272\" alt=\"Apostle (Silver)\"\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584309129285,"sku":"AP-115","price":280.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/SilverApostleFront.png?v=1769633507"},{"product_id":"apostle-freedom-edition-gunmetal","title":"Apostle Freedom Edition (Gunmetal) Watch","description":"\u003cp\u003ePresenting The Apostle—a timepiece designed to welcome the uninitiated to Rockwell and magnify passion in the adventurous faithful.\u003c\/p\u003e\n\u003cp\u003eWith its stainless steel craftsmanship and Rockwell's groundbreaking Cradle-Fit™ design, it's more than just a watch; it's a commandment of style. Whether you're giving a business sermon in the boardroom or strolling along the water's edge in your downtime.\u003c\/p\u003e\n\u003cp\u003eThe Apostle speaks a language of elegance and individuality. This is a timepiece ready for those who boldly embrace life, inspiring admiration wherever they go.\u003c\/p\u003e\n\u003cp\u003eWith a 44mm case, The Apostle asserts itself among oversized watches, yet Cradle-Fit™ ensures it sits comfortably on your wrist. It's the comfort of a more modestly sized watch with the presence of a beast. The Apostle is a daring statement piece that captures attention without demanding it. It exudes the authority of a leader who inspires through quiet strength and unwavering determination.\u003c\/p\u003e\n\u003cp\u003eIts most striking feature is the rectangular dial within a case featuring exaggerated lugs—an unexpected design that catches the eye and garners appreciation. The 3-hand display is a fusion of tradition with innovation, blending function and artistry. The Apostle is a call to embrace individuality and redefine the ordinary.\u003c\/p\u003e\n\u003cp\u003eEvery element of The Apostle reflects purposeful design, balancing aesthetics with utility. It's an invitation to stand out and embrace your distinct style.\u003c\/p\u003e\n\u003cp\u003eThe Apostle Freedom Edition in Gunmetal is a rugged tribute to American grit and glory. Its bold gunmetal case stands strong like the steel backbone of a nation built on resilience. The colorful American flag on the dial is a proud testament to those who defend and lead with unwavering resolve. Black accents give the timepiece a battle-hardened edge, while its sharp, commanding design is a declaration of freedom, strength, and the relentless pursuit of happiness.\u003c\/p\u003e\n\u003cp\u003eThe Apostle's hardy construction means it is ready for any mission:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStainless steel construction to withstand life's challenges with grace.\u003c\/li\u003e\n\u003cli\u003eA sapphire-coated hardened mineral crystal that resists scratches like a steadfast apostle rebuffing criticism.\u003c\/li\u003e\n\u003cli\u003e5 ATM water resistance, enduring storms with unwavering reliability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFrom the moment you strap it to your wrist, The Apostle feels transformative. You'll soon be spreading the Rockwell message and celebrating this timepiece's innovative design.\u003c\/p\u003e\n\u003cp\u003eThe Miyota Caliber 1L45 Movement powers The Apostle with divine precision. Whether tracking critical moments or maintaining your schedule, this quartz mechanism keeps you perfectly in sync. Rockwell's Continuum™ bracelet and DuraFrame™ butterfly clasp ensure an exceptionally secure and comfortable fit so seamless you might forget it's there—until someone admires and asks about it.\u003c\/p\u003e\n\u003cp\u003eThe Apostle is not just a watch; it's a mission statement. It encourages you to lead, innovate, and make your mark. Whether admiring epic waves, closing killer deals, or pursuing adventuresome passions, this timepiece is a testament to the Rockwell gospel: strength, style, and purpose in perfect balance.\u003c\/p\u003e\n\u003cp\u003eAre you ready to heed the call? Step into the light with The Apostle and let this awe-inspiring timepiece illuminate your path. The world is your congregation, and this watch is your sermon.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Warranty\" href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\"\u003e\u003cspan\u003eSEE WARRANTY\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/Apostle_Product_Features_2048x2048.png?v=1637619272\" alt=\"Apostle Freedom Edition (Gunmetal)\"\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584312766533,"sku":"AP-GNMTL-FRDM","price":320.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/FreedomGunmetalApostleFront.png?v=1769633518"},{"product_id":"watch-co-trucker-snapback-hat","title":"Watch Co Trucker Snapback Hat","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eFlat brim, trucker-style snapback.\u003c\/p\u003e\n\u003cp\u003e60% Acrylic 40% Polyester.\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584312832069,"sku":"SGTRK-CO-WHT-NAVY","price":32.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/Resized_BluWht_Waco_ace74b14-f569-44fd-946d-dce19161f2f7.png?v=1769633519"},{"product_id":"50mm-recon-edition-gold","title":"50mm Recon Edition (Gold) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003e\u003cimg alt=\"50mm Recon Edition (Gold) Watch\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50mm_Gold_Product_Features_2048x2048.png?v=1637613038\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThe Recon Gold edition of our 50mm round watch doesn't apologize for showing up big or showing off shamelessly. You can't ignore this adventure-ready, unapologetically bold timepiece. This luxury watch isn't for the faint-hearted or the wrist that needs something subtle and inoffensive. No, this timepiece is nearly a full pound of precision, wrapped in pure American style, and backed by craftsmanship that roars rather than whispers. If you're an adventure seeker with a taste for the bold and patriotic, you've just met your match. And your watch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eWith a watch this size, you can't miss it even in the dawn's early light or at the twilight's last gleaming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eWith the 50mm Round, Rockwell didn't just design a watch—they engineered a statement. This beast of a timepiece combines athletic grit with refined sophistication, seamlessly blending the demands of the rugged outdoors and the allure of high-end luxury. Rockwell's 3-hand Swiss Movement delivers pinpoint accuracy, putting this watch on par with the very best in the game. And don't let its size fool you: the movement is a finely tuned powerhouse of precision mechanics, all housed within a nearly indestructible stainless-steel body.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eIn addition to being spectacularly handsome, this timepiece's roots are something you can feel good about. Rockwell's commitment to quality, American workers, and contributing to the economy at home means that wearing this makes as much a statement about your values as your tastes. It shows you stand for something meaningful.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eHere's where this edition of the 50mm cranks the American spirit up to an 11: we adorned this timepiece with a black and gold American flag on the watch face—a tribute to those who wear their American pride on their sleeve and their patriotism on their wrist. But it's not just about the flag; this watch is wrapped in 18k-gold plating that gleams like those amber waves of grain we sing about. This isn't just any wrist accessory; it's a conversation starter, a head-turner, a testament to those who want to make a statement. These broad stripes, bright stars, and golden details tell the world how you feel about your homeland.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eEvery millimeter of the 50mm, from the bracelet to the hands, reflects confidence and loyalty to quality that pair with American ideals. The gold-plated Continuum™ bracelet creates a smooth, uninterrupted line around the natural curve of your arm. This isn't some flimsy strap you'll find on a standard timepiece. Rockwell's Duraframe™ butterfly clasp locks this watch into place, meaning it's ready to withstand rugged hikes through purple mountains' majesty. When you leave the beautiful, spacious skies for a night out in the city or an afternoon meeting in the boardroom, the 50 mm's unyielding presence is equally at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eAll that surrounds a Ronda Caliber 1069 movement delivering precision and durability. This is a watch meant to be worn and appreciated in the land of the free and the home of the brave.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\" title=\"Warranty\"\u003eSEE WARRANTY\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584314568773,"sku":"FF-110-RECON","price":2500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/50mmGoldReconFront.png?v=1769633544"},{"product_id":"commander-elite-automatic-silver-black-ceramic","title":"Commander Elite Automatic (Silver\/Black Ceramic) Watch","description":"\u003cp\u003eA watch so nice, we made it twice. And then a third time. Rockwell's Commander has been at the core of our company since its introduction. It's a design that stands the test of time and a watch that will last for generations. We took a beloved Rockwell original and made it one of the sexiest, most elite watches you'll ever lay eyes on: the Commander Elite.\u003c\/p\u003e\n\u003cp\u003eThe elite version of a true Rockwell Original—now made with a magnificent Swiss-made Automatic Ronda Movement run with 25 jewels. Those little gems contribute to the watch's impeccable reliability and military-like precision. They also reduce friction at pivot points, protecting moving parts from damage or wear over time. That means you can rely on your Commander Elite to keep accurate time for years or even decades.\u003c\/p\u003e\n\u003cp\u003eSeen here in its third generation, this watch features a solid stainless steel 42mm case with a ceramic bezel and combination stainless and ceramic bracelet. That dial is large enough to capture attention and imagination without overpowering your wrist or your style.\u003c\/p\u003e\n\u003cp\u003eThe Commander Elite features our Continuum™ bracelet, which maintains a sleek continuity around the curvature of your wrist and gives you a secure fit. The Commander Elite Automatic Silver and Black Ceramic Edition takes our iconic bracelet one step further: black insets create a dynamic interplay of light and shadow that gives the watch an unshakable presence.\u003c\/p\u003e\n\u003cp\u003eYou know that feeling you get when you just hit a new clean-and-jerk PR or summit your first your first V10 climb? It's that intoxicating mixture of pride and motivation. It’s a reason to keep going—to make today's record tomorrow's goal-to-beat. You don't rest on your laurels once you've done something great; you strive to be even greater. That's what we've done with the Commander Elite watch. We took its success as a challenge, and this third generation is the best yet. If you're like us—if you always want to surf a bigger wave or ski a steeper slope—this might be your timepiece.\u003c\/p\u003e\n\u003cp\u003eMediocrity isn't an option. There's nothing ordinary about the Commander Elite. When you brush off the dust of your adventures and are ready for a bit of luxury, this timepiece provides an air of power and strength that keeps pace with your vibe. The solid stainless steel case echoes your steely resolve as you move through life, tackling bigger and better challenges.\u003c\/p\u003e\n\u003cp\u003eWhether you're pushing the limits of your outdoor pursuits or negotiating epic deals in the office, you are constantly pushing. We chose stainless for this watch because it can stand up to a life lived anything but carefully. If your Commander Elite gets up close and personal with dirt, sand, water, or casual brushes with death, it can emerge unscathed. That means you can focus on living your best life, not coddling your watch.\u003c\/p\u003e\n\u003cp\u003eThe Commander Elite is a symphony of bold curves and clean lines, exuding authority with every glance. Its round case is both sleek and formidable—gleaming like the armor of a warrior preparing for battle. Against a rich black backdrop, a cutout provides a glimpse of the intricate inner workings beneath—a skeleton window into the precise engine that powers this timepiece.\u003c\/p\u003e\n\u003cp\u003eAround the Commander Elite's perimeter, sharp white indices and a red numeral minute hand track create a striking contrast, ensuring that every second is accounted for with unwavering clarity. The hour and minute hands—polished silver with bold luminescent tips—are sharp and precise, while the vivid red seconds hand slices through time with the intensity of a fearless general's command.\u003c\/p\u003e\n\u003cp\u003eThis is a watch for elite performers who push to be top-tier in all their endeavors. Work, play, rest, and recovery—all are elevated with this timepiece on your arm.\u003c\/p\u003e\n\u003cp\u003eTake command of life with Rockwell's Commander Elite.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\" title=\"Warranty\"\u003eSEE WARRANTY\u003c\/a\u003e\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584314667077,"sku":"CME-AUTO","price":7500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/CommanderEliteAutomaticFront.png?v=1769633547"},{"product_id":"merlin-elite","title":"Merlin Elite Watch","description":"\u003cp\u003eThe namesake for this watch is the Merlin Diamond Mine in Northern Australia, famous for it's \u003cspan\u003eunusually high proportion of gem-quality diamonds it produces. Our Merlin is a custom piece with Swiss-made automatic movement and a case encrusted with 2.6 carats of diamonds. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTechnical Specifications\u003c\/p\u003e\n\u003cp\u003eCase - Stainless steel with 2.6 carats of diamonds 44mm wide x 14mm tall\u003c\/p\u003e\n\u003cp\u003eStrap - Crocodile leather - 19mm wide\u003c\/p\u003e\n\u003cp\u003eMovement - ETA 2824-2 Swiss-made automatic with date Indicator\u003c\/p\u003e\n\u003cp\u003eJewels - Twenty-five\u003c\/p\u003e","brand":"Rockwell","offers":[{"title":"Silver\/Black","offer_id":44584314699845,"sku":"ML-103-ELITE","price":11000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/MerlinAutoFront.png?v=1769633548"},{"product_id":"50mm-gold-murdered-black","title":"50mm Murdered Dial Edition (Gold\/Black) Watch","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003e\u003cimg alt=\"50mm Gold Product Features\" title=\"50mm Gold Product Features\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1768\/3337\/files\/50mm_Gold_Product_Features_2048x2048.png?v=1637613038\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eIn a dog-eat-dog world, your watch sets you apart from the rest of the pack. Rockwell’s 50mm Murdered-Dial Edition is not for everyone. We designed it that way. This is no tepid watch, carefully crafted to avoid offense and please everyone. But for those who can pull it off? It’s one heck of a timepiece.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThis watch quickly became a Rockwell favorite and developed a bit of a cult following. At nearly a pound and with a 50mm case, it dominates the competition and demands attention. If you want subtle, you’re barking up the wrong tree with the 50mm Murdered-Dial Edition. The stainless steel body makes it tough, and the 18k-gold plating makes it unforgettable and impossible to ignore.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eIt’s got smooth ceramic details and a pristine sapphire-coated, hardened-mineral crystal. That provides the perfect view of the enigmatic black face, offset by gold hands. We’re exceptionally proud of this timepiece. We feel confident you’ll feel the same way when you walk into a room with this behemoth beauty strapped to your wrist.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThis wristwear has plenty of bite to back up all that bark. The heart of this watch is its Ronda Caliber 1069 movement. This precision-designed 3-hand Swiss movement means you have six jewels working hard to keep your watch running accurately, wearing well, and working longer, thanks to the way they reduce friction among the movement’s working parts. Even though the exterior looks effortlessly smooth, the guts are working like a dog to provide accurate, reliable time. No one can say your 50mm is all talk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eWear this while you try your hand at dog-sledding in Alaska, work like a dog at the office, or down a little hair of the dog after an epic night. This 50mm luxury timepiece is meant for living life to its fullest. Adventure, partying, working, or just living life: your Rockwell 50mm Murdered Dial edition is there for all of it. Even if you are just walking your dog in the neighborhood, you can look classy, sophisticated, and impressive with our 50mm clasped around your wrist.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eThis timepiece can handle whatever you have in mind for it. It looks as suave and striking with jeans and a flannel as it does with a bespoke suit. Like the man who wears it, this watch belongs anywhere it wants to be.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-desc\"\u003e\n\u003cp\u003eIf you want everyone to know you are top dog, this is your watch. Glittering gold, a sexy black dial, and a movement as elegant as it is reliable? Woof. You’re barking up the absolute right tree with our Murdered-Dial 50mm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/rockwelltime.com\/pages\/warranty-repairs\" title=\"Warranty\"\u003eSEE WARRANTY\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"Default Title","offer_id":44584316338245,"sku":"FF-110-BLACK-PRINT","price":2500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/50mmGoldBlackFront.png?v=1769633570"},{"product_id":"og-no-retreat-t-shirt-black","title":"OG No Retreat T-Shirt","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003e Description \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\" class=\"\"\u003e Sizing \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\" class=\"\"\u003e Materials \u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!--Start tab content--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eEnjoy the soft athletic fit \u0026amp; creative styling of our signature Rockwell tee. Made for everyday use, whether that's relaxing at home, gettin' it done at your job, or puttin' in work at the gym.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\" class=\"\" style=\"display: none;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cu\u003eFit:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e• Athletic, Tapered Style\u003c\/p\u003e\n\u003cp\u003e• Standard U.S. sizing\u003c\/p\u003e\n\u003cp\u003e\u003cu style=\"font-style: normal;\"\u003eFeel:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e• Light-weight and soft through-out, —with Dura-Flex™ patterned stitching for athletic use and added strength\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\" class=\"\" style=\"display: none;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eMaterial:\u003c\/p\u003e\n\u003cp\u003e• 60% Ring Spun Cotton \/ 40% Polyester\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"XS","offer_id":44584319582277,"sku":"SS-OGNORT-BLK-XS","price":30.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":44584319615045,"sku":"SS-OGNORT-BLK-SM","price":30.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":44584319647813,"sku":"SS-OGNORT-BLK-MED","price":30.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44584319680581,"sku":"SS-OGNORT-BLK-LRG","price":30.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":44584319713349,"sku":"SS-OGNORT-BLK-XL","price":30.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":44584319746117,"sku":"SS-OGNORT-BLK-2XL","price":30.0,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":44584319778885,"sku":"SS-OGNORT-BLK-3XL","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/OGNoRetreatBlackFront.png?v=1769633614"},{"product_id":"og-stacked-flag-t-shirt-black","title":"OG Flag T-Shirt","description":"\u003c!--Start tab labels--\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003e Description \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\" class=\"\"\u003e Sizing \u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\" class=\"\"\u003e Materials \u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!--Start tab content--\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\" style=\"display: block;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eEnjoy the soft athletic fit \u0026amp; creative styling of our signature Rockwell tee. Made for everyday use, whether that's relaxing at home, gettin' it done at your job, or puttin' in work at the gym.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\" class=\"\" style=\"display: none;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cu\u003eFit:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e• Athletic, Tapered Style\u003c\/p\u003e\n\u003cp\u003e• Standard U.S. sizing\u003c\/p\u003e\n\u003cp\u003e\u003cu style=\"font-style: normal;\"\u003eFeel:\u003c\/u\u003e\u003c\/p\u003e\n\u003cp\u003e• Light-weight and soft through-out, —with Dura-Flex™ patterned stitching for athletic use and added strength\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\" class=\"\" style=\"display: none;\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eMaterial:\u003c\/p\u003e\n\u003cp\u003e• 60% Ring Spun Cotton \/ 40% Polyester\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockwell","offers":[{"title":"XS","offer_id":44584319811653,"sku":"TEE-OGFLG-BLK-XS","price":30.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":44584319844421,"sku":"TEE-OGFLG-BLK-S","price":30.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":44584319877189,"sku":"TEE-OGFLG-BLK-M","price":30.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44584319909957,"sku":"TEE-OGFLG-BLK-L","price":30.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":44584319942725,"sku":"TEE-OGFLG-BLK-XL","price":30.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":44584319975493,"sku":"TEE-OGFLG-BLK-2XL","price":30.0,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":44584320008261,"sku":"TEE-OGFLG-BLK-3XL","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7299\/7701\/files\/OGStackedFlagBlackFront.png?v=1769633616"}],"url":"https:\/\/rockwell-sunglasses.myshopify.com\/collections\/rockwell.oembed?page=15","provider":"Rockwell Sunglasses","version":"1.0","type":"link"}